Is your brand Authentic? Does it help you connect with your customers? Authentic brands tell stories and can connect you with better, more qualified customers because they’re interested in you and your story. Your brand is more important than ever as we work to stay connected through this pandemic. Check ...

We know it hasn’t been easy for you over the last few months. But we’re in a new world, and we must operate our businesses differently. One way to continue to show off your listings is through engaging virtual tours. We want to share three ways to create compelling virtual ...

It can be frustrating to have no results from marketing efforts; however, there are much more serious problems than an ineffective marketing campaign.  Some kinds of marketing are illegal under federal and/or state law, and regulators and private attorneys are on the prowl, looking for violations.  Be vigilant and ...

Building past-client loyalty is more important than ever.

Here are 6 tips on how to stay top of mind and build loyalty…

Teach and guide clients. Be an educator, show your clients that you’re in it for them and go above and beyond their expectations.

Make sure you visit after ...