Sept. 1, 2019
- Don’t use false or misleading header information. (The “From”, “To”, and originating email address must all be accurate and identify you as the sender)
- Don’t use deceptive subject lines to try to grab attention (such as “important message” or “open me”); subject line must accurately reflect the content of the message, and show that the message is an advertisement.
- Do include a valid physical postal address in your email. Every marketing email must have a physical address contained in it (i.e. in your signature block) at which you can be reached.
- Do tell recipients how to stop receiving future email marketing messages from you, and honor such “stop” requests within 10 business days. Note: any “unsubscribe” button must remain active for the recipient for 30 days.